HOW TO MAKE BIG MONEY IN YOUR OWN SMALL BUSINESS is an extensive collection of unusual, unpredictable, but sound rules to succeed in starting your own business and making it a success. Chapters include:

• Pay Steak, and Eat Hot Dogs
• You Are Never Too Busy
• Every Night is Tuesday Night
• Profits are Bad
• First: Get a Customer
• Beware of Employee FTD (Financial Transmitted Disease)
• Fame or Fortune: Pick Fortune
• Be Mr. Inside and Mr. Outside
• It is OK to Pick Fleas Off a Dog
• Do What Comes Easy To You, But Is Hard For Others
• “Let’s See Some Humble”
• Get “The Simple of It”
• Market First; Mill Second
• Sign 500 Christmas Cards
• Child Labor Is Good
• Don’t Go On Boards (of Directors)
• Have a B&P Meeting Every Week
• Only Spend 10% of Your Time Administering The Business
• Cash Is Better Than Growth
• Never Take Points Off The Board
• Never Show Fear
• Never Reveal Your Black Box
• Talent is Common and Wasted Every Day
• Less Managing and More Management

Jeffrey J. Fox is the founder of Fox & Co., Inc., a premier marketing consulting company, serving over sixty companies in sixty industries. Prior to starting Fox & Co., Mr. Fox. was VP of Marketing and Corporate VP of Loctite Corporation. Fox is the winner of Sales and Marketing Management magazine’s Outstanding Marketer Award; and the National Industrial Distributors Award as the Nation’s Best Industrial Marketer.He has been featured in the Wall Street Journal, Business Marketing, and numerous other publications, and he is a member of the Board of Trustees at Trinity College in Hartford, Connecticut. He works in Chester, CT and lives in New Hampshire.

 

 

How to Make Big Money in Your Own Small Business by Jeffrey J. Fox
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